In 2013 we created and managed a comprehensive marketing communication campaign which consisted of two parts. During the brand building phase in August besides TV spots on Atmedia (Comedy Central, Viasat, National Geographic) and radio spots (MusicFM, ClassFM) online ads were also on air (Maxima email campaigns, banners on Sanoma and CEMP placements, sponsored and PR articles were published on Index, Nők Lapja Café, Startlap and Hir24 sites).
In the second phase – between September and November, after successfully increasing brand awareness – we supported the sales campaign specifically with digital tools: email campaigns, pay per click text ads and banners were on display in the portfolios of CTnetwork, Sanoma, CEMP EVO Media, Affiliate.hu and Hírkereső.hu. The campaign proved to be extremely efficient which was acknowledged by our partner as follows:
"Flexible and reliable partner at the same time. We have been partners with ReachMedia for one year now and during the partnership we have always experienced professional know-how and precision. We are pleased with the cooperation!”
Mr Kálmán Majtényi